She entered the cosmetics sector after answering a New York Times classified ad (before digital existed!) and launched the first natural French haircare line at retail. As the 2nd employee hired, she learned to multi-task from packing boxes to negotiating complex deals with major specialty stores (Neiman Marcus, Sephora). Sales grew from $100,000 to more than $10 million in a decade.

She developed a reputation as a strategist for niche brands seeking to enter the US market and created her own marketing/branding agency at 25. She facilitated the process of launching campaigns in multiple channels of high-end and mass distribution. She was then recruited to revamp and reposition an iconic fragrance brand and proceeded to upend the staid olfactive “ladies” market. This attracted the attention of a major fragrance house and she led a team of perfumers to create a revolutionary scent based on white flowers that forever altered the fragrance market.

She subsequently opened and established the US subsidiary of a major French cosmetic/pharmaceutical company before finally hanging her shingle in 2005 as a consultant.