bio


ALM-portraitAnna L. Moine has crafted a varied and multi-dimensional expertise in the personal care market within both retail distribution and spa development.

Anna combines her affinity for business with her passion for the spa industry to provide a comprehensive, strategic and motivated approach to the projects she undertakes. Anna offers an advanced level of customized, creative and empowered problem-solving from the inception of an idea to the actual market launch; Anna will guide the process of brand (re)creation in either the retail or spa professional arenas.

Anna’s extensive experience includes: brand building, product and retail development, financial planning, sales and distribution strategy, and management oversight. Additionally, she brings a unique approach to the creation of spa concepts and locations. Highly analytical and yet also creative, her international experience has made her a sophisticated analyst for entities looking to spearhead new development projects or those looking to reach the next level of growth. She pinpoints the strengths and weaknesses of new opportunities based not only on research and analysis, but her own intuitive understanding of the existing market, and the targeted customers.

Prior to embracing the spa lifestyle eight years ago, Anna launched a portfolio of European personal care brands into the U.S. market, including Decleor and Phyto where she managed all marketing and primary business functions. Following that, she joined fragrance house Mane USA, overseeing the development process for a diverse group of clients, including Estee Lauder, Ralph Lauren and Michael Kors. In her role as Managing Director of Groupe Batteur USA, Anna established a U.S. subsidiary of this French pharmaceutical and cosmetic group, overseeing all business functions of the Algotherm brand, private label development and manufacturing within the spa sector. Leveraging the skills acquired throughout the varied channels of personal care, she has developed a critical conduit between spa and traditional retail, driving concept development, merchandising, marketing and operations.

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